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October 26, 2007
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  Programming Trends 
  • Discovery, Friendly to hook up on Planet Green
    Discovery Communications has hired Andy Friendly to executive-produce a project and consult on the company's Planet Green, an environmentally focused channel to launch next year. Discovery President and CEO David Zaslav said Friendly's vision would make the channel "a buzzworthy and compelling destination for consumers across multiple platforms." Variety (10/25) Email this Story
  • Spike goes to the mat with UFC deal
    Viacom's Spike TV will remain the TV home of mixed martial arts through 2011, thanks to a new deal between the channel and the Ultimate Fighting Championship. The pact also ensures at least four more seasons for "The Ultimate Fighter," an unscripted reality series that has been a solid performer for Spike since 2005. Mediaweek (10/25) Email this Story
  • World Series is a home run for Fox
    The first game of baseball's World Series between the Boston Red Sox and the Colorado Rockies generated a 10.5 household rating for Fox, up 31% over the first game of last year's Series. Viewership soared in the teams' home markets, with a 50.4 rating and a 70 share in Boston and a 35.8 rating and a 51 share in Denver. Mediaweek (10/25) Email this Story
  • GMC gives music awards center stage in November
    The 38th GMA Annual Dove Awards, featuring the best in Christian and gospel music, will be televised by the Gospel Music Channel on Nov. 10. The event -- hosted by Backstreet Boy Brian Littrell and Christian musicians Natalie Grant and Donnie McClurkin -- will be shown on GMC throughout the month. Multichannel News (10/25) Email this Story
  • ComedyNet, Capazoo share a laugh, create a cable network
    Comedy-themed video Web site ComedyNet and Capazoo, a new social-networking site, have joined forces to create a cable network. Down the road, the companies are hoping to attract top-tier comedic talent as well as produce and distribute original shows. Mediaweek (10/25) Email this Story
  Media News 
  • Cable service in Southern California begins to return to normal
    As firefighters gained a measure of control Thursday over the deadly wildfires in Southern California, cable company employees began to return to work and service was re-established to certain areas. In one case, two companies, Charter Communications and Time Warner Cable, had to work together to restore a basic cable feed to residents of Lake Arrowhead, Calif. Multichannel News (10/25) Email this Story
  • Analyst: Newspapers to improve by 2012
    Major newspapers should see a turnaround in their earnings in 2012, but their margins will not reach the blockbuster level of the 1990s, according to Paul Ginocchio, an analyst with Deutsche Bank Securities. "We never had margins like that before -- and they're not coming back," Ginocchio said this week at the Inland Press Association's annual meeting in Chicago. Adweek (10/25) Email this Story
  Advertising Trends 
  • Sen. McCain denies Fox request to pull his ad
    Sen. John McCain, R-Ariz., has denied Fox News Channel's request not to air a TV spot that includes footage of the senator at a debate sponsored by the cable network, arguing he is within the law's "fair use" rights to make use of an 18-second clip from a 90-minute debate. The TV ad made its debut Thursday in New Hampshire. SeattlePI.com/Associated Press (10/25) Email this Story
  • Marketers told to mix their media
    Smart marketers in the future will develop as many touchpoints as possible with potential consumers and will capitalize on the synergies between online and offline media platforms, according to this report. And as consumers continue to accept user-generated content on sites such as MySpace and YouTube, advertisers who play it safe with only traditional approaches will miss out. TechNewsWorld/E-Commerce Times (10/26) Email this Story

NATPE News

  • HD EXPO November -- Defining the community
    When: Wednesday, Nov. 7, 1 p.m. to 8 p.m. | Thursday, Nov. 8, 10 a.m. to 3 p.m.
    Where: Marriott Burbank Airport Hotel & Convention Center
    What: Enhance your craft! The most crucial two-day educational expo and networking event to attend this year, designed for anyone influenced by the innovative world of high definition and future technology. Register now.

  Technology and Platforms 
  Movers and Shakers 
  • Jimmy Kimmel becomes a cable guy
    ABC and TV Guide Network have entered into an agreement that brings episodes of Jimmy Kimmel's late-night talk show to the cable channel a day after their broadcast debut. The "Jimmy Kimmel Live" show now runs on weeknights at 7 p.m. on TV Guide Network, which reaches 84 million homes. The Hollywood Reporter (10/26) Email this Story
  Featured Content 
 

  Quote of the Day 
We will continue to build strength in vertical markets such as comedy that are important to online and television audiences."
--Capazoo CEO Luc Verville, as quoted in Mediaweek

  
 
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