 | News for the wholesale distribution industry | October 25, 2007 |
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| Best Practices |  |  |
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- Some tips for picking the right sales campaign kickoff theme
Choosing an appropriate theme for a sales kickoff meeting must take into account various considerations, an expert says. Among other things, it will require gauging the morale of the sales force; selecting a sales "mantra," or tagline; and deciding whether to cast the campaign as a competition with an arch-rival. Manage Smarter
(10/16)
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| Customer Relations | | |
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- Advice: Small business can win loyalty by bending rules
Breaking the rules to accommodate an employee's needs is one of the things a small business can do to develop loyal workers, says Steve Strauss in his USA TODAY column. It isn't likely other workers will ask for the same accommodations, but they will repay the employer's goodwill with goodwill of their own, Strauss says. USA TODAY
(10/21)
| Training and Presentation | | |
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- Experts coach shop owners reeling from setbacks
When a business is coping with a major contract loss, it is important to get expert help to avoid mistakes in legal, personnel and marketing. Getting expert advice can help a business owner think through the loose ends that have to be tied up, plus provide valuable guidance on breaking the news to employees. BusinessWeek
(10/22)
| Closing the Deal | | |
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Close more deals through education rather than hard sales
"It [is] about building a relationship with the customer through education," says consultant Mike Kraus in this AllBusiness column.
| NAW Insider | | |
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Learn, apply the essentials of profitable inside sales
This NAW Institute book provides a real-world, in-depth understanding of the expanded role of inside sales. Inside sales personnel are responsible for generating sales and making sure those sales are profitable. This book shows inside sales reps how they contribute to your company's health and well-being. Make it an essential component of your company's training program. Order today!
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The Hertz green collection: Reserve and conserve
Now you can reserve fuel-efficient, environmentally friendly cars that are both easy on the wallet and suitable for families and small groups traveling together. Reservable by specific make and model with an EPA highway fuel-efficiency rating of 28 miles or more per gallon. To enroll in the NAW/Hertz Business Account Program, visit NAW's Web site.
| Weekly Poll | | |
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Does your company have a fraud investigation policy?
After voting once, check out the real-time poll results on NAW's All Access page as often as you'd like.
 | Yes, we have a comprehensive policy. |
| We have one, but it needs updating. |
| We do not have one yet but are working on it. |
| We do not have a policy regarding fraud investigation. |
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| Advertise |
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Sales Account Director:
Mark Lasser 303-284-9864
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| | Recent NAW SmartBrief Issues:
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- Monday, October 22, 2007
- Friday, October 19, 2007
- Wednesday, October 17, 2007
- Monday, October 15, 2007
| | | Lead Editor: Ashley McMaster
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