| News about digital retail commerce |  |
- Retailers prepare for Black Friday, Cyber Monday
Despite concerns about the economy, consumers are widely expected to shop on Black Friday and Cyber Monday, but surveys find the shoppers will be looking for bargains. Also, research shows that more shoppers are heading online on Black Friday, traditionally the biggest shopping day of the year for bricks-and-mortar stores. Sales on the major shopping days could be affected, however, by consumers' plans to do their holiday shopping earlier. Web Ad.vantage
(11/3)
     
- NRF warns "buyer beware" on items found on discount Web sites
The National Retail Federation is warning online shoppers about buying goods, particularly pharmaceuticals and personal-care products, through auction Web sites. The group says products on such third-party sites could be tainted, stolen or pose other risks. "Most stolen merchandise is not stored properly and could expose unsuspecting shoppers or their children to a host of risks from spoiled baby formula and pain medication to inaccurate results from diabetic test strips or pregnancy tests," said Joe LaRocca, senior asset protection adviser at NRF. The Atlanta Journal-Constitution (free registration)
(11/3)
- Column: Anticipate shoppers' needs to boost sales
Jason Burby, chief analytics and optimization officer for the Web business consultancy ZAAZ, says an e-commerce site should anticipate the needs and desires of its online customers. Burby points out a number of ways to streamline the online sales process for consumers. For example, he suggests reducing barriers to sales. "Based on what they searched for on Google, do we drop them on the home page or a specific product page?" he asks. ClickZ
(11/3)
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- Social tools make bargain shopping easy
Social-media tools are making it a lot easier for users to be savvy online shoppers. Cheaptweet.com uses an algorithm to mine Twitter feeds for deals on clothes, electronics and services. Social shopping also is enhancing the shopping experience by providing greater feedback on how tight a shoe fits, for example. "People are trying to save any penny they can, and social media allows us to share that information openly," says a Cheaptweet.com executive. Forbes
(11/3)
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| Companies in the News |  | |
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- Samsung to continue FAQ initiative with BestBuy.com
Samsung's FAQ feature includes user-generated content, which the electronics manufacturer said provided additional information that is not included in marketing literature. After a five-month trial with BestBuy.com, Samsung has determined that the branded FAQ feature, dubbed "BrandAnswers," is a worthwhile initiative and will continue it. ClickZ
(11/3)
- Figleaves.com introduces branded scent
Figleaves.com, which sells lingerie online, will include its branded scented paper with every purchase in an effort to engage consumers' sense of smell. "It is vital for us, a pure play online retailer, to create a deeper level of engagement with our customers, and we see the development of fragranced print as just one way of doing so," said Figleaves CEO Julia Reynolds. MarketingWeek (subscription required)
(11/4)
- Primark considers online sales as part of expansion plans
Primark, the U.K.-based discount clothing retailer, said it is considering selling its products online as its profits and sales have jumped during the economic downturn. "We would love to have lots more stores and online, but it depends on resources," said John Bason, the finance director of Associated British Foods, which owns Primark. The Independent (London)
(11/4)
| Interactive Advertising | | |
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- Nielsen research shows benefits of online display ads
Google, Yahoo! and other large companies are bolstering their online display advertising efforts. Online marketers are shifting away from measuring display success by using click-through rates. Now, Nielsen research indicates that online retailers may see more traffic from display advertising than search advertising. eConsultancy.com
(11/3)
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