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November 9, 2009 Sign up Forward Archive Advertise News for the non-alcoholic refreshment beverage industry       Industry News  Half of Good Earth's profits to go to charity Good Earth is launching an initiative in which it will donate half of its profits from its tea and coffee sales to three charities. The donation will come from profits made between Oct. 25 and Feb. 28. Consumers will be able to choose which charities get the donation on the company's Web site. MediaPost Communications/Marketing Daily (11/6) Subway adds Seattle's Best Coffee to menu More than 9,800 Subway restaurants will start selling Seattle's Best Coffee this year. Under the agreement, Subway will offer Seattle's Best Blend, Henry's Blend, 6th Avenue Bistro blend and Decaf Seattle's Best Blend, a lineup that includes dark, house and espresso coffees. More stores are expected to offer the coffees next year. Convenience Store News (11/8) Grocers offer deep discounts on Thanksgiving foods Retailers are slashing prices on food in time for Thanksgiving. Wal-Mart says it will sell 12-pound turkeys for less than $5, while Whole Foods Market is offering 10 wines for less than $15. Grocery store prices have fallen 2.5% compared with the same period last year. MediaPost Communications/Marketing Daily (11/6) Manufacturers continue to focus on frugal consumers Despite a slightly brighter retail outlook, companies are still working to keep their prices low, expecting that consumers will remain frugal throughout the winter. Clorox Co., for example, is holding steady the price on its new line of garbage bags, while Campbell Soup cut the prices on its V8 drinks. The Wall Street Journal (11/9)   Health and Nutrition  Dairy industry to promote chocolate milk The "Raise your hand for chocolate milk" effort, developed by the Milk Processor Education Program and the National Dairy Council, aims to keep chocolate milk in schools by emphasizing that its sugary flavor will encourage children to drink it and get milk's nutrients. Google/The Associated Press (11/9)   Marketing Report  New research facility to test success of marketing campaigns Omnicom Group's OMD has teamed up with CBS Vision to create a marketing research facility. The program, called Communications Lab @ OMD, will allow businesses to test multiplatform marketing campaigns and measure multimedia exposure. The program is expected to have more than 1 million visitors a year and has already signed up companies such as Pepsi, McDonald's and Hershey. Advertising Age (11/9) Big companies lose Twitter names to cybersquatters As companies turn to Twitter to help promote their products, many are discovering that they're blocked from using their brand names as handles, thanks to cybersquatters. Advertising Age (11/9)   Featured Content    What We Can Learn From Designers Matthew E. May Cardmember Story: Rafe Totengco Rafe Totengco from OPEN Book: Social Media Social Media: What's Next? Adam Ostrow from OPEN Book: Social Media Denim Therapy: Re-Visiting a Culture of Repair Instead of Replace Jill Fehrenbacher How to Avoid the 'Bah Humbug' Spirit From Consumers This Holiday Season Janet Thaeler from Small Business Trends   ABA News  ABA welcomes new, and returning, members to the association The American Beverage Association is pleased to welcome two new members to the association: Kenko International Inc., Los Angeles, Calif., and QUALCOMM of San Diego, Calif. Returning to ABA is Rehrig Pacific Co. of Lawrenceville, Ga. Please join us in welcoming them! Sip & Savor, an ABA blog Check in daily to get the inside scoop on all things beverages so you can make informed decisions about our products, as well as the issues surrounding our industry. We hope you enjoy what you read -- and contribute to the conversation. View today's post.   SmartQuote  I have learned to use the word 'impossible' with the greatest caution." --Wernher von Braun, German-American rocket scientist       Subscriber Tools       Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Sales Account Director:  Linda Blau 212-677-5795 Download Media Kit   Read more at SmartBrief.com A powerful Web site for SmartBrief readers including: Breaking News Industry Home Readers' Choice Press Releases Search Archive Get this RSS Feed Publish your Press Release       Recent ABA SmartBrief Issues: Friday, November 06, 2009 Thursday, November 05, 2009 Wednesday, November 04, 2009 Tuesday, November 03, 2009 Monday, November 02, 2009     Lead Editor:  Rebecca Pollack       Mailing Address: SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005     © 1999-2010 SmartBrief, Inc.® Legal Information