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CyberMonday.com gets a projected 2 million visitors: E-commerce companies and Web trackers said online visitor traffic was better than they expected on Cyber Monday. NRF hosted the "Shop@Lunch" event in Washington, D.C., where 400 visitors could eat lunch and use laptops to take advantage of Cyber Monday deals. USA TODAY
(12/1)
    
- Younger shoppers do their part on Black Friday, Cyber Monday
A recent poll has good news from the holiday-shopping weekend, especially for online retailers. This year, 26% of respondents planned to shop on Cyber Monday, up from 20% last year. Black Friday shopping also was up, but not by as much. And Generation Y (born 1978 to 1989) doesn't seem to be cutting back, despite the recession. MarketingVOX
(12/1)
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How do millennials' technology habits affect their shopping?: More than a third of people ages 18 to 24 prefer using the Internet at home for communication, according to a recent study. And such open experiences can serve as a kind of "preshopping," says a Resource Interactive official, before young adults head to the stores to socialize and get their friends' opinions on purchases. eMarketer
(12/1)
- Users turn to registries to ease gift-giving anxiety
More people are registering with retailers to help friends and families choose gifts for occasions ranging from housewarming parties to birthdays. A study by Mintel reports gift registries will account for at least $5 billion in sales in 2008. The registries also help retailers market themselves and gather data about customers. CNN/LifeWire
(12/1)
 | Free Ecommerce Webinar: Marketing in a Recession. Think you can promote, email or SEO your way out of this recession? Break bad habits and focus on creating measurable actions that deliver sales, repeat business and true customer loyalty. Find out how to survive with ecommerce experts Jeff Molander and Jonathan Salem Baskin. Click here to find out more. |
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- TV-based shopping companies find success online
Online sales for traditionally TV-based shopping companies have grown in the past few years, with QVC's online sales making up 20% of total sales in 2007, as opposed to 16% in 2005. But TV shopping executives say they still have high hopes for the on-air segments. National Jeweler
(12/1)
- MySpace chief: Time right to get good deals on startups
Although News Corp. unit MySpace isn't working on any specific deals, the social network does see opportunity to acquire Web 2.0 startups that are worth much less now than six months ago because of the economic downturn, MySpace CEO Chris DeWolfe said, via videoconference, at the Reuters Media Summit. But microblog Twitter, which reportedly was in talks to become part of Facebook, is not on MySpace's wish list, DeWolfe said. Reuters
(12/2)
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- Don't overlook design in e-mail campaigns
Poorly designed e-mails can cause readers to tune out your message, which can lead to spam complaints, fewer clicks and less business for your site. Pay close attention to how users respond to your e-mail campaigns, and watch for these five signs that it's time to freshen up your look. iMedia Connection
(12/1)
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Case studies: Getting the most out of e-mail marketing: American Airlines and JetBlue send out e-mail advertisements to subscribers every week, but one company's efforts surpass the other's, using several methods. Here are a few tips for making a good e-mail impression. iMedia Connection
(12/2)
| Shop.org Spotlight | | |
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- Lessons learned from Cyber Monday: Register for tomorrow's NRF holiday webinar
In the second webinar of NRF's Holiday Consumer Insights series, learn how consumer sentiment has changed since the election and how lower fuel costs are affecting spending. Also, get results from NRF's newest holiday survey about the most popular gifts, gift-card trends and payment methods, plus new findings on spending over Black Friday and Cyber Monday. In addition, Accenture's Christopher Donnelly will provide insight on short-term strategies retailers can employ to fare better than competitors this year. This virtual education session will be held at 1 p.m. Eastern Dec. 3 and is open to Shop.org members. Register or learn more.
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- Pre-holiday results of eHoliday Study now available
Shop.org's eHoliday Study, in its seventh year, provides an authoritative snapshot of the holiday activities of large and small online retailers and also includes the sentiments of online holiday shoppers. Pre-holiday results from the study cover expected growth among online retail companies, planned holiday promotions and marketing plans, among others. Shop.org members may download a copy as a benefit of membership. Learn more.
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