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- Levy: 2009 is about gaining share, protecting margins
Chief executive Maurice Levy expects Publicis Groupe sales to decline in 2009, despite anticipated growth in digital advertising and emerging markets. He told the Financial Times that his focus would be on trying to pick up market share from rivals while keeping a close eye on margins. He said, "Realistically speaking, if we make up for a large part of what the market is going to lose, I will have done a good job." Financial Times (free content)
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- Report: Growth in broadband subs to decline in 2009
A new report issued by Pike & Fischer predicts broadband subscriber growth will decrease 12% in 2009, although officials at the company note that the statistics may vary greatly depending on the incoming administration's broadband policies. "Government initiatives, such as tax incentives and loan guarantees to help expand broadband infrastructure into underserved areas, could enable service providers to bolster their customer counts," Pike & Fischer broadband adviser Scott Sleek said. Broadcasting & Cable
(1/6)
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- Apple's iTunes unveils new pricing, lifts restrictions on copying
Apple Inc. has announced a new pricing structure for its popular iTunes Store, which will charge 69 cents for most songs, 99 cents for moderately popular tunes and $1.29 for new songs and big hits; previously, all songs sold for 99 cents. In another change, all songs from the four major music groups will be distributed by iTunes without digital-rights-management software. Currently, of those four, only EMI Group has been offering the downloads without copying restrictions. The New York Times
(1/6)
, The Wall Street Journal
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- SpotMixer raises $9M in new funding
One True Media has raised $9 million in new funding to support its SpotMixer Web video ad service. The startup also has been named the first "authorized reseller" of Google's AdWords service for videos, according to this article. CNET
(1/6)
- Is the end near for the printed NYT?
 Will financial troubles and the growth of the Web result in the end of the print edition of The New York Times, and if so, what does that portend for journalism and journalists? Michael Hirschorn cites estimates that Web revenue would support about 20% of the paper's current personnel -- meaning that a move to Web-only publication could "devastate The Times' news-gathering capacity." However, Hirschorn believes, "The best journalists will survive, and eventually thrive." The Atlantic Monthly
(1/2009)
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- George to helm digital for Mediabrands
Interpublic Group's Mediabrands, which has oversight for media units such as Initiative and Universal McCann, has named Quentin George as its first chief digital officer. George also will retain his position as global lead, digital media and strategic innovation at UM. Adweek
(1/6)
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- J&J closes up shop at BabyCenter.com
Johnson & Johnson is shutting down its BabyCenter.com online retail store, leaving the site to concentrate on its media efforts, the company said. The site boasts about 1 million daily visitors, per traffic stats from Alexa.com, and BabyCenter global chairman Tina Sharkey said, "By transitioning into a fully featured media platform, we now have commerce media as one of the things we offer." Advertising Age
(1/6)
- Atkins Diet tries comeback with print, Web campaign
Actress Courtney Thorne-Smith is the new face of the Atkins Diet, which is the focus of a new print and online campaign. The effort from parent company Atkins Nutritionals, which bears the tagline "Sweet, Sexy, Science," is meant to portray the diet plan in a "more contemporary" and "less clinical" light, according to this article. Brandweek
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- Celebrity Twitter accounts hacked
Twitter accounts for Britney Spears, Bill O'Reilly, and even President-elect Barack Obama were compromised by hackers who gained access to site support tools. While this problem has been corrected, an unrelated phishing scam emerged a few days before that ended in hundreds of regular Twitter users revealing their usernames and passwords to a separate group of hackers. This article has the details on both attacks and how to avoid them in the future. PC World
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Save $100 on the IAB Annual Meeting: Register Before Jan. 16
Start 2009 focused on your future -- and saving money. Make plans now to join industry pioneers in Orlando for the IAB Annual Meeting, Feb. 22 to Feb. 24. You can drive change by helping advance the conversation on the biggest issues affecting the marketing-media value chain. The early-bird rate expires on Friday, Jan. 16. Learn more and see who's already registered to attend at iab.net/ecosystem.
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