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- Twitter's role in the Super Bowl ad game
Overstock.com, H&R Block and E*Trade were among the Super Bowl advertisers to use Twitter to keep the big game buzz going and gauge feedback on their spots, while Adweek hosted a Twitter chat on the ads with seven creative directors and two of its writers. Almost 49,000 tweets linked to Super Bowl ads were written during the game, New Media Strategies is reporting. The Wall Street Journal (free content)
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, Adweek
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- Apple named top "social media" brand
Social media marketing company Virtue announced last week that Apple was the top "social brand of 2008" with iPhone, iPod, Mac and Apple among the top 20 brands mentioned on social networks, blogs, microblogs, and photo and video sharing sites throughout the year. While the top prize is great, Virtue's index makes no mention of how many of those mentions on various social media platforms were positive or negative. Ars Technica
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- Focus on tools, not "the next new thing"
As marketing professionals start integrating social media into larger advertising campaigns, far too often companies are seeking "the next new thing." But "the next new thing" is almost by definition a moving target. "If marketers and ad agencies take the approach of continually trying to corner consumers where the biggest flow of them are, it's a bit like trying to put your finger on a bubble of mercury," blogger Peter Kim says. Chicago Tribune
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- Projecting Twitter's future
Mark Drapeau argues Twitter might be better off without changing the service to focus on monetizing conversations or finding some other revenue stream. "Paradoxically, the best vision for Twitter may be to change very little -- let the users define what Twitter is and how it should be used, and choose a business model that stays out of their way," Drapeau writes. Mashable
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 | Groundswell: Winning in a World Transformed by Social Technologies — Learn how to evaluate new social technologies as they emerge, determine how different groups of consumers are participating in social technology arenas, apply a four-step process for formulating your future strategy, and build social technologies into your business. Order here. |
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| The Takeaway | |
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- Looking for results from social media
In this article, Internet marketing expert Greg Finn draws a distinction between two kinds of social media marketing campaigns, those focusing on networking and those that focus on news. While networking campaigns are about increasing exposure, building buzz around your brand and building a reputation online that can turn into sales down the road, social media news campaigns are about boosting subscribers, links and online rankings. Search Engine Land
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- Boost comments by turning your blog post upside down
If you're tired of writing long posts and getting few, if any, comments, Darren Rowse suggests turning your post "upside down" and making "the comments the primary focus of the post rather than what you have to say." Some neat ways to flip your posts include asking for tips, starting a debate, posting a poll and embracing your readers' hunger for self-promotion by giving them an opportunity to show off their work. ProBlogger
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Who's talking you up?
Where are your brand's referrals coming from, asks SmartBrief on Social Media consulting editor Andy Sernowitz. One tip -- it might not be your most loyal customers. Read more on SmartBlog on Social Media.
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- Tips on being a successful online community manager
Once you have an online community up and running, what does it take to be a successful online community manager? For longtime community manager and social media entrepreneur Dawn Foster, patience -- a willingness to "let others participate without dominating the conversation" -- and communication -- "skills to get your point across clearly and concisely" -- absolutely are essential. Web Worker Daily
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| | Go behind the search box...
at the Search Engine Strategies New York, March 23-27. We will deconstruct the strategies and tactics behind SEO/SEM and give you the lowdown on what works and what's out. Whether you're a search industry beginner or veteran, SES New York will help improve your digital marketing arsenal. Book now! | |
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