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- Forecast calls for stable ad growth online, more troubles for print
The online ad segment, despite the recession, in 2009 will maintain its slower, but steady growth, and is likely to expand in the area of video and social networks, according to Fitch's latest media forecast. The news isn't as positive for print, as there is a possibility that several cities could lose their daily newspapers by 2010, according to Fitch. PaidContent.org
(12/3)      
- Coupons are chic again
With the economy in recession, coupons could become popular again with marketers and consumers. Already, Procter & Gamble is producing a retail version of its BrandSaver coupon booklet, and Valpak Direct Marketing Systems has begun a national advertising campaign. NYTimes.com
(12/3)
- Icahn shares views on potential Yahoo! sale
The rumored possible sale of a portion of Yahoo! to former AOL chief executive Jonathan Miller or any other suitor is not favored by billionaire Carl Icahn because he believes the portal is undervalued. Icahn also said he backs a Yahoo! alliance with Microsoft for search. Reuters
(12/3)
 | The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get the free whitepaper. |
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 | It's time to get strategic about hiring.
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| Interactive Media | | |
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- The joke's on Comedy Central with revamped site
Comedy Central has reintroduced its Jokes.com site, with a cache of 5,000 video clips and tools to search by topic or comedian. The intention is to make the video site a kind of Hulu for stand-up humor, according to this article. Mediaweek
(12/3), Variety (subscription required)
(12/3)
- Yahoo!, CBS team up to stream radio stations
Yahoo!'s Internet radio channel, Launchcast, starting in February, will be combined with CBS Corp.'s webcasting network in a development spurred by significantly higher royalty fees for airing music online, this article says. Per the agreement, Yahoo! will rely on CBS Radio to take over all advertising-sales operations for the service. Los Angeles Times/The Associated Press
(12/4)
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IAB Annual Leadership Meeting 2009: Make Plans Now
The IAB's Annual Leadership Meeting brings together those who are shaping the future of the media ecosystem by building a legacy of growth and gaining share despite the present challenges. Industry leaders will discuss how brands are battling back against commoditization during this gathering of top decision makers. Register now for the annual meeting Feb. 22 to 24 in Orlando, Fla., to save on airfare, accommodations and event pricing. Learn more at www.iab.net/ecosystem.
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