| News for advertising, marketing and media professionals |  |
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- Report: Mobile marketers playing catch up with users
Although marketers have failed to keep pace with consumer use of mobile devices, they are likely to close the ad gap by 2013, eMarketer has found. Mobile ad spending is projected to grow from this year's $416 million, or 2.2% of display ad budgets, to $1.56 billion, or 9.9% of display ad totals, by 2013, eMarketer is reporting. ClickZ
(9/24)      
- Euro RSCG identifies teen psychographics
A new study from Euro RSCG Discovery and data company American Student List categorizes U.S. teenagers by interest and consumer habits. Among male teens, the biggest group is characterized as "young metrosexuals," who have an abiding concern with their looks. The "jockettes," who are into sports and active lifestyles, make up about 25% of young women. Adweek
(9/23)
- "Best Job in the World" campaign big winner at MIXX
The "Best in Show" prize at the IAB's 2009 MIXX awards went to CumminsNitro, Brisbane, Australia, for its global "The Best Job in the World" effort for Tourism Queensland. The shop also took home trophies for direct response/lead generation, social marketing and cross media integration categories for the campaign. Campfire and Deep Focus also were winners of note for their roles in the promotional effort for HBO's "True Blood" series. Mediaweek
(9/23)
 | Could You Use A Smarter Ad Server? Bluestreak pioneered rich media serving in 1999. Bluestreak AdManager remains differentiated by delivering a suite of capabilities exclusively for agencies and advertisers. Faster trafficking. Real-time data. Presentation-ready reports. Cross-channel conversion tracking. Best value. www.bluestreak.com |
| Company Watch | | |
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- Yahoo! and AOL vie for ad-industry attention
AOL and Yahoo! are each in the midst of turnaround efforts led by recently installed CEOs. They're taking advantage of the concentration of industry professionals at Advertising Week in New York to make their pitch for online display ad dollars. AOL Chairman and CEO Tim Armstrong unveiled the company's new content strategy, while Yahoo! chief Carol Bartz announced a $100 million global ad campaign. Both companies held glitzy parties for industry insiders. The Wall Street Journal (tiered subscription model)
(9/24)
- Schmidt: Google back in acquisitions game
Google Chief Executive Eric Schmidt said the online giant is back on track to acquire one small firm each month. "Acquisitions are turned on again at Google and we are doing our normal maneuvers, which is small companies," Schmidt said on Reuters Television. Reuters
(9/23)
| Agency News | | |
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- How JWT came to position Bing as a "decision engine"
In its successful pitch to represent Microsoft's new Bing search engine, JWT focused on Bing's ability to provide answers more efficiently to queries, rather than criticizing the Google brand, which the agency found to be almost universally liked by users, according to Rosemarie Ryan, president of JWT North America. Adweek
(9/23)
| Marketer News | | |
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- A mobile app that knows how you like your coffee
Starbucks is releasing a pair of iPhone apps that allow coffee drinkers to store their favorite drink recipes, and pay using a scannable bar-code display. The Starbucks card mobile app, usable at select locations, acts like a physical payment card -- customers store value on the app and redeem it at checkout. NYTimes.com/Gadgetwise blog
(9/23)
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| Career Development | | |
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- Resumes should be multifunctional tools
A resume should be used for more than just finding a job, Mary Sherwood Sevinsky writes. Show off your credentials to help you land new clients and boost your professional standing or prove to the boss you deserve a raise, she writes. Reviewing your resume also can help you identify strengths and weaknesses, she adds. Careerealism.com
(9/20)
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| Media Planner SEM, Interactive | LM&O | Arlington, VA |
| Account Executive - San Francisco | Hulu | San Francisco |
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| Google: Sales Strategy Associate, Sales Strategy and Operations | Google Inc. | Mountain View, CA or NY, NY |
| Google: Head of Industry, Local and B2B Verticals - San Francisco | Google Inc. | San Francisco, CA |
| Google: Agency Lead - New York | Google Inc. | New York, NY |
| Account Director | AKQA | New York, NY |
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 | We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction."
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