| May 17, 2007 | News for the cable and broadband industry |
- Time Warner Cable honing new advertising platform
Time Warner Cable CEO Glen Britt said his company was working with other cable companies, networks, advertisers and ad agencies on a common platform designed to take advantage of opportunities in interactive TV advertising. Using digital set-top boxes, Time Warner Cable and others in the industry are working on better solutions to measure ad-campaign results, which could allow cable companies to reap advertising revenue on a national platform. Yahoo!/Reuters
(5/16)
      
 | Take the Pricing & Bundling Challenge!
Do you have a pricing & packaging scenario that is particularly innovative or challenging? One that your billing system can't handle? Highdeal has the solution! Take the Highdeal Challenge and receive a special gift by calling 1(212)332-2144 or visit us at the CTAM Summit. Discover the power of Pricing & Rating. |
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| | Broadcasting & Cable TV in the United States
Datamonitor's essential guide includes data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies. | |
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| Eye on Video | | |
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- Column: Apple TV not a must-have yet
While the Apple TV is a nifty application, it will need to do more to win over the hearts and minds of consumers, according to this BusinessWeek review. Apple TV will need to improve upon its 30-gigabyte hard drive, connect to the Internet without using a Mac or PC and be able to download content other than what is available from iTunes. BusinessWeek
(5/17)
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- Window for watching "live" shows now at 72 hours
With an estimated 17% of U.S. households owning DVRs, counting viewers who watch shows such as "The Office" in a downloaded mode has become a priority for networks, advertisers and agencies. In order to account for those viewers, the new phrase being bandied about during the current upfront is "live plus three," which means advertisers and broadcasters have agreed to count viewers who have watched a show within a 72-hour window of its initial airing. The New York Times
(5/17)
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| The Buzz(CORPORATE ANNOUNCEMENTS)
On June 19, 2007, HBO Video proudly releases the critically-acclaimed HBO Film LONGFORD on DVD. The film explores the extraordinary and controversial friendship between British Lord Frank Aungier Pakenham, 7th Earl of Longford (Broadbent), and one of Britain's most notorious criminals, the child murderess Myra Hindley (Morton).
Would you like know what your system's most popular 10 channels are at any given day and time? How about the aggregate use of VOD, DVR recording, playback or Time shift buffer? This information is invaluable for making critical programming or advertising decisions. Data mining can be used constructively to improve programming and advertising revenue. More...
C-COR Global IP Summit in Cannes, France - Registration Now Open! The Power of Personalization: Join global industry visionaries and leaders from the cable, content, telco and mobile arenas: Comcast, Time Warner, ONO, Charter, Google, UPC, Rogers, Disney ABC Cable Networks, Alcatel-Lucent, Nokia Siemens Networks and more. Seating is limited. Register now!
Interested in learning more about advertising in CTAM SmartBrief? Contact Amy Abbey at (202) 737-5500 ext. 250.
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- Analysis: Networks still working on Web strategies
Networks are faced with the problem of losing control of their video assets to sites such as YouTube, but they've struggled to come up with strategies that allow them to benefit from those same assets. CBS' InnerTube portal was a failed experiment for keeping the videos in-house, but now CBS and others are creating partnerships with companies such as Joost. The Globe and Mail (Toronto)
(5/17)
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Don't lose touch with your advisor!
The password to the CTAM Business Services Advisor has changed as of April 2. You can use the new one to access presentations from the Business Services Forum, photos and more. Offer limited to CTAM Corporate Fund Companies. E-mail Joan Wilson at joan@ctam.com.
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CTAM Europe presents "Bundling: How to Make it Work"
Learn how to develop a successful bundling strategy that covers all four bases -- bundling, pricing, packaging and tiering -- in a Webcast featuring Michael Diamond, Time Warner Cable; Doron Hacmon, UPC Netherlands; Ernie Cormier, Virgin Media; and moderator Duane Dick, Sand Cherry Associates. Thursday, May 31, 16:00-17:00 CET, right on your computer! Register now.
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