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| November 15, 2006 | E-mail news for interactive automotive marketing |
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  Top Story:
Big Three CEOs meet with Bush
Auto Industry Watch:
Toyota's ambitious sales targets
(More stories below ...)E-Commerce:
Widgets visible through computer clutter
Market Trends and Research:
Trends from Autobytel's Q3 most-requested list
(More stories below ...)News About Autobytel:
Autobytel and AOL join forces
(More stories below ...) | |   Source: Autobytel's 3Q 2006 Consumer Choice Report |
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 | Toyota's ambitious sales targets
In terms of sales, Toyota is still the world's second-leading automaker after General Motors, but it appears on target to pass GM next year -- with plans beyond that to control 15% of the global automotive market by 2010. MarketWatch (11/12)  |
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| Commentary: Kudos to GM for keeping the electric car alive
An editorial in the Delaware News Journal applauds General Motors for continuing research and development toward the creation of a prototype electric car. The News Journal (Del.) (11/13) |
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| BMW road tests hydrogen car
The BMW Hydrogen 7, still in development, uses liquid hydrogen in a combustion engine, as opposed to a hydrogen-powered fuel cell. There are many drawbacks to the technology: liquid hydrogen is expensive, hard to store and extremely flammable; however, it burns very clean, with water as the main ingredient of the exhaust. Wired (11/2006) |
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| Fiat back on solid financial footing
After teetering on the precipice of bankruptcy, Italian automaker Fiat appears to be back in the black. Fiat CEO Sergio Marchionne is in line to take the credit for an impressive turnaround, led by the popular new model Bravo. BusinessWeek (11/13) |
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| Widgets visible through computer clutter
Marketers are enjoying success with branded mini-applications or widgets distributed by Yahoo! Among the 3,700 widgets available via Yahoo! Widgets is an Acura-branded service that gives real-time local traffic reports, a "Jimmy Dean Happy News Ticker" sponsored by Sara Lee that features only good news and a widget launched by Purina that gives weather reports to pet owners. Adweek (11/14) |
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| Trends from Autobytel's Q3 most-requested list
According to Autobytel's "Consumer Choice" report, falling fuel costs provide a boost to trucks and SUVs, but the bulk of the market still has its eye on fuel-efficient models. Hot cars for Q3 include the Dodge Caliber, Scion tC and Toyota Highlander Hybrid. Business Wire (11/15) |
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| Report: Reliability of U.S. cars improves "dramatically"
In a promising sign for the U.S. auto industry, Consumer Reports has rated a number of domestic models in the top tier for initial quality. David Champion, senior director of automotive testing for Consumer Reports, said, "The quality of [domestic] cars has improved dramatically." Yahoo!/Associated Press (11/13) |
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 | Ford's brand on the mend: Although Ford Motor is still in turnaround mode, it received a boost when Consumer Reports gave Ford Fusion and Mercury Milan high marks, placing them alongside top-sellers Toyota Camry and the Honda Accord in terms of reliability. Ford is looking for a way to translate the good news into sales. Chicago Tribune (11/14)
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| Toyota named "Marketer of the Year" by Advertising Age
Toyota appears to be in the driver's seat, as far as automotive marketing is concerned. It is in the midst of a banner year in U.S. sales and has debuted a number of innovative, cross-platform ad campaigns that earned it recognition as "Marketer of the Year." Advertising Age also released its Marketing 50 list. Advertising Age (11/14) |
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| The hottest coupes of 2006
Forbes magazine rates the 15 top coupes, but those without deep pockets should beware: The least expensive model in the lot is the $49,400 Porsche Cayman; the list tops out with the Bugatti Veyron, priced at a cool $1.2 million. Forbes (11/12) |
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| Autobytel and AOL join forces
Under a new agreement, Autoybtel Inc. will be the exclusive price-quote fulfillment channel for AOL Autos users looking for price information from local dealerships. Autobytel's lead distribution technology will be integrated within the AOL Auto channel. Autobytel CEO Jim Riesenbach said, "We're looking forward to connecting AOL's large base of customers with our expansive and growing nationwide dealer network." The Auto Channel (11/15) |
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| Autobytel and Dealix come to terms in patent suit
Autobytel Inc. and Dealix Corp. announced they have agreed in principle to a settlement in a 2004 patent infringement lawsuit filed by Autobytel against Dealix over a type of e-commerce service that matches buyers and sellers. Both Autobytel and Dealix will submit settlement terms to a Texas court for approval. BusinessWeek/Associated Press (11/15) |
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To find out how Autobytel can help you reach more online car shoppers and buyers,
or for more information about Autobytel's automotive consumer market research and
data, please contact Neal Gann at 949 862 1302 or Nealg@autobytel.com.
Autobytel. The best place to research, buy and sell your car. |
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