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- Forecasters predict gloomy 2009
Analysts and forecasters are expecting continued contractions in ad spending for the coming year. Demand for advertising space in newspapers continues to dive. Many presenters at the annual UBS media conference indicated that they expected deeper declines in ad spending on local media. NYTimes.com
(12/8)      
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Forecasts still call for growth in Web ad segment: The online ad segment, despite a worldwide ad recession, next year will post growth rates of between 10% and 18%, according to estimates cited in this article. MediaPost Communications/Online Media Daily
(12/8)
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- Wieden to steer green campaign for Honda Insight's European launch
Honda has named Wieden + Kennedy, Amsterdam, to handle creative duties for the automaker's green marketing campaign for Europe, the Middle East, Africa and Russia. The shop, which competed against four unnamed rivals in the pitch for the environmental business, is charged with creating a multiplatform campaign to back the spring European debut of the Honda Insight family hybrid. Adweek
(12/8)
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- Time names year's Top 10 TV ads
Time magazine offers its picks for the Top 10 TV ads of 2008. T-Mobile's "Fave Five" campaign starring Dwyane Wade and Charles Barkley was tapped for the top spot, followed by FedEx's carrier pigeon ad. TIME
(12/8)
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- Leno said to get prime-time spot from NBC
NBC was expected to announce today that "Tonight Show" show host Jay Leno this fall will shift to prime time, via a new hour-long talk program that will air five nights a week in the 10 p.m. slot. The move reportedly allows NBC to keep Leno, whose "Tonight Show" duties are being assumed by Conan O'Brien in May, from becoming a late-night rival on another network, while saving significant programming costs, since the talk show will be much less costly than a slate of individual drama series. NYTimes.com
(12/8), The Wall Street Journal (tiered subscription model)
(12/9)
| Trends & Research | | |
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- Poltrack: Marketers need more granular demo info
Advertisers these days need demographic information that goes beyond the usual gender, age and income characteristics typically supplied by national television networks, according to CBS research chief David Poltrack. Armed with new data from the Advertising Research Foundation, Poltrack said marketers are looking for information showing viewing patterns on a second-by-second basis and that can be tied to actual buying decisions. Adweek
(12/8), The Hollywood Reporter
(12/8)
- Surveys show ROI big issue for CMOs
Nearly nine in 10 CMOs say they face more questions about their ad spending decisions than in the past, and more than three in four say ROI could be improved, according to polls cited in this article. In response, nearly two in three CMOs are reviewing their marketing decisions to try to make the most of what they have to spend. Brandweek
(12/8)
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| Technology | | |
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2009 4A's Quantitative Research Workshop for Junior Planners
 Ever wondered what superior quantitative research training at an affordable price can do for you? The 4A's is pleased to present the 2009 Quantitative Research Workshop, Jan. 13, 2009, in Santa Monica, Calif. The workshop is limited to only 30 participants, and provides an intensive and fun training experience at the affordable price of $395 for the entire workshop, including lunch. During the daylong workshop, participants will learn the basics that every account planner needs to know about quantitative research. Led by Hall & Partners' Shawna Friedman and Heather Griffiths, junior planners will sharpen their planning skills and learn to apply some general principles for effective research, including: - Creativity with discipline
- Fresh, collaborative thinking
- Structured content intertwined with brainstorming
- Breakout session to give participants a real feel for the art and science of quantitative research
- Research at each stage of the development cycle-including the latest techniques/hot topics.
Space is limited to 30 participants. This workshop is open to 4A's members only. Visit the 4A's Web site to learn more about this great program and to sign up.
| Legislative & Regulatory | | |
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- FTC wants marketers to get specific with promises
Many marketers believe proposed changes to FTC rules that would require specific disclaimers about products, including weight-loss programs and financial investment returns, are unnecessary and not justified by the agency. The 4A's is among the leading trade groups that say the two FTC reports being used to support the proposed changes to current guidelines were not broad enough in scope, and are calling on the agency to retain the current system. Bloomberg
(12/9)
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