| News for the marketing at-retail industry |  |
| Top Story |  |  |
|
- Beer choices as windows to the soul
Specific personalities and mindsets are linked to beer preferences, according to market research. For example, Corona and Corona Light drinkers are extroverted and energetic, while Blue Moon drinkers are socially liberal and willing to buck convention. Advertising Age
(11/2)
     
| Industry Focus | | |
|
- Census expected to reveal new marketing insights about Hispanics
Ad agencies and media firms anticipate the results of the 2010 Census could lead to major changes in the way their clients approach the fast-growing Hispanic market
"It will be a huge eye-opener when we see the growing affluence of the Hispanic marketplace, not just in buying power but also in household wealth," said Cynthia McFarlane, chair of Hispanic shop Conill, a unit of Publicis Groupe. Adweek
(11/2)
| Shopper Engagement | | |
|
- Jamba Juice takes "Feel Good" campaign to NYC
Jamba Juice's "Feel Good Jambassador," the Bananaman, will give away $30 gift cards and Jamba Feel Good Bucks vouchers worth up to $10,000 in cash. About 350 shoppers will receive the freebies outside the Ricky's NYC location, marking the fourth event of the company's "Feel Good" campaign. QSRMagazine.com
(10/30)
| Marketing Spotlight | | |
|
- PepsiCo crowdsources Dew review
PepsiCo is giving consumers the power to decide who will do marketing for three product launches. In a contest starting this month, any agency, independent film company or individual can submit 12-second clips outlining their ideas for marketing Mtn Dew line extensions Distortion, Whiteout and Typhoon. Advertising Age
(11/2)
, Adweek
(11/2)
- P&G debuts Spanish-language online fashion show
The Spanish-language Procter & Gamble-branded entertainment show "De Moda" has debuted with a story about women who wear inexpensive clothes on the red carpet. The program is intended to showcase P&G products through content that is culturally relevant. Advertising Age
(11/2)
- CPG is now largest online video category
CPG companies have become the largest category in online video, surpassing automotive, the 2008 leader. However, the category is still small, with all videos beyond YouTube getting about 4 billion views a month. Advertising Age
(11/2)
| POPAI News | | |
|
| The Endcap | | |
|
 | Accept the challenges so that you may feel the exhilaration of victory."
|
| |
| Advertise |
|
Sales Account Director:
Mike Thomas 202.737.5500 x261
|
|
|
| |
|
Read more at SmartBrief.com |
|
A powerful Web site for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent POPAI SmartBrief Issues:
- Friday, October 30, 2009
- Thursday, October 29, 2009
- Wednesday, October 28, 2009
- Tuesday, October 27, 2009
- Monday, October 26, 2009
| | | Contributing Editor: Adam Mazmanian
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | |
| |
|
| © 1999-2009 SmartBrief, Inc.® Legal Information |
|
Paul Bulcke, who ascended to CEO of Nestlé in April 2008, said "emerging consumers" are spurring revenue growth, which is targeted at 5% to 6% long term. "I see a recovery that will gain some traction, but gaining momentum is going to take some time," he said. 
