| News for the promotions & integrated marketing industry |  |
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| Integrated Marketing Campaigns & Strategy |  |  |
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- Yahoo! offers free Wi-Fi in Times Square
As part of a $100 million ad campaign "to be at the center of people's online lives," Yahoo! has launched a free Wi-Fi service in New York City's Times Square. Major Web companies are increasingly turning to free Wi-Fi as a promotional vehicle. PaidContent.org
(11/9)
    
- Burberry looks to extend fan base
British brand Burberry, maker of the iconic trench coat, is looking online for its next generation of aficionados. The brand has about 700,000 fans on Facebook and a social network called artofthetrench.com. Other luxury brands also are turning to the Web as a way to reach younger consumers. The New York Times
(11/9)
 | Are you ready for your next promotion marketing meeting?
Strobe's "Strategic Thinker's Guide to Achieving Promotion Objectives" can help you plan a promotion that will meet your goals & deliver results. Request your FREE copy now to find the right promotion solution to match your marketing needs. |
| Insights, Trends & Results | | |
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- Experiences that move consumers
Garrick Schmitt, group VP of experience planning at Razorfish, says it's digital brand experiences that are swaying consumers to buy and bond with a certain brand. In this opinion piece for Advertising Age, Schmitt writes: "Our challenge now, as marketers, is to make sure that our products and brands can actually live up to the experiences that we advertise." Advertising Age
(11/10)
- Women drawn by Web scrip, survey says
A new survey from Q Interactive indicates that 78% of the women who go online to play social-media games click on ads or sign up for promotions to get "virtual" currency. "One of the primary ways marketers can leverage [social media] interaction is through virtual currency," said Matt Wise, president Q Interactive. Mediaweek
(11/10)
- Bar codes with pizazz
Japanese graphic designers are jazzing up the humble bar code, using the familiar black and white lines to create machine-scannable pictures of stockings, wind farms, forests and flower beds. "Bar codes grace almost every product for sale," notes Cliff Kuang. "Given how much package real estate they command, why shouldn't they look cool?" FastCompany.com
(11/9)
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- Wal-Mart employs holiday crowd-control plan
Wal-Mart has implemented a crowd-control plan this holiday season, designed to keep shoppers and employees safe from incidents such as last year's Black Friday incident that resulted in the death of a worker in New York. Most of the company's discount stores will be opening on Thanksgiving at 6 a.m., and will stay open through the Black Friday sales, to avoid a sudden onslaught of bargain shoppers. The New York Times (free registration)
(11/11)
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Conference report
The PMA Annual Promotion & Marketing Law Conference wrapped up Friday Nov. 6 in Chicago and was heralded as a great success by all attendees. The 500-plus registrants were treated to presentations by the Diva of Sweepstakes Law, Linda Goldstein of Manatt, Phelps, Iowa's Attorney General Tom Miller, Luis G. Rivera Marín, Secretary of the Commonwealth of Puerto Rico's Department of Consumer Affairs, announcing the newly revised PR Sweepstakes laws, and representatives from over 100 law firms and 50-plus in-house brand counsels. Be sure to mark your calendar now for the 2010 program, taking place at the Marriott, Chicago, on Nov. 18 to 19, 2010.
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Upcoming PMA events
Mark your calendars for key upcoming PMA events including the 2nd Annual Digital Summit, Dec. 3, Google Headquarters, New York, N.Y., REGGIE Awards entry period, Nov. 16, 2009 to Jan. 20, 2010, Annual Integrated Marketing Conference March 23 and 24, Chicago, and the REGGIE Gala Award Ceremony, March 24. Information is available about all these events on the newly redesigned PMA Web site -- be sure to sign in today! www.pmalink.org
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