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December 10, 2008
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  Marketing Trends & Research 
 
  • Microsoft to cut time period for search records, if rivals follow suit
    Microsoft, in response to a request from a European Commission advisory panel on privacy, has pledged to cut the time it holds search engine records from up to 18 months to six months, under the condition that rivals Google and Yahoo! adopt similar practices. Google in 2008 has reduced its record-keeping window from 18 months to nine months, while Yahoo! last year cut its period to 13 months, according to this article. ChannelWeb Network (12/9) LinkedInFacebookTwitterEmail this Story
 Yahoo! Search Marketing delivers customers right to your door.
Add an ! to your marketing plan. searchmarketing.yahoo.com
 

  Company Watch 
 
  • AOL relaunches social network Bebo
    AOL is looking to social network Bebo, which it acquired in March, as a means to reposition AOL as a top performer in the Web content and social-networking spaces. The Bebo strategy hopes to leverage the estimated 124 million users of AOL's instant messenger client and of Bebo itself, and is focused around the "Social Inbox," which aggregates access to content from around the Web, including e-mail from Yahoo! and Google as well as feeds from Twitter and video from YouTube. NYTimes.com/GigaOm (12/10), The Wall Street Journal (tiered subscription model) (12/10) LinkedInFacebookTwitterEmail this Story
  • Exponential implements layoffs to prepare for downturn
    Exponential, which operates the TribalFusion ad network, among other entities, has laid off almost 8% of its work force, according to this article. The job cuts were made "in anticipation of a downturn in the economy and advertising for 2009," Exponential CEO and founder Dilip DaSilva said. GigaOm (12/9) LinkedInFacebookTwitterEmail this Story
The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get the free whitepaper.
  Agency News 
  Marketer News 
  Interactive Media 
  • Wikipedia succeeds with appeal to end British ban on site
    Access to Wikipedia by its user-editors in Britain has been restored after the country's Internet watchdog lifted a temporary hold on the site over a complaint that an image of a young girl on the cover of a 32-year-old Scorpions album may have constituted child pornography. The British censor reversed its decision to deny access to the page, dedicated to The Scorpions' album "Virgin Killer," after Wikipedia appealed. The Guardian (London) (12/9), CNET/Digital Media blog (12/9) LinkedInFacebookTwitterEmail this Story
  Statistics 
  • Boomers Largest Slice of Online Pie
    Baby boomers make up the largest group within the U.S. Internet population, at 56.7 million users. However, they view the Internet as a tool, a way to get things done-not a lifestyle or source of entertainment the way their younger counterparts do. They still read newspapers and magazines offline, and watch more programming on TV sets than on computer screens. And they will readily switch brands by clicking to another site if they do not feel they are getting enough quality or value for their money. The image a brand projects means less to them than does their own trust in a company or its products.

    To find out more about digital marketing and eMarketer's report "Boomers Online: Attitude Is Everything" click here.


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  IAB News 
  • Create and maximize networking opportunities in the digital age with a free IAB Webinar
    Join us on Wednesday, Dec. 17 at 12 p.m. EST for a free Webinar with Liz Lynch where she'll discuss how to create and maximize networking opportunities in the digital age. Liz Lynch is author of Smart Networking: Attract a Following In Person and Online and a sought-after speaker who brings a practical and insightful perspective to networking that has connected with a global audience. Click here to find out more and register. LinkedInFacebookTwitterEmail this Story
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Account Executive, Dallas TXHulu, LLCDallas, TX
Sales ManagerTalent PartnersNew York, NY

  SmartQuote 
Too often travel, instead of broadening the mind, merely lengthens the conversation."
--Elizabeth Drew,
journalist and author


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