| News for the non-alcoholic refreshment beverage industry
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- PepsiCo is opening decision on ad shop to the public
PepsiCo is giving consumers the power to chose ad agencies for three product launches. In a contest starting this month, any agency, independent film company or individual can submit 12-second clips outlining ideas for marketing Mountain Dew line extensions Distortion, Whiteout and Typhoon, which were created through crowd acclaim. Advertising Age
(11/2)
, Adweek
(11/2)
    
- Study finds gender differences in foods children like
Boys prefer meat, poultry and fish while girls like sweet foods, fruits and vegetables, a study has found. Though tastes change as children get older, the results could help foodservice managers develop menus that children are willing to eat and improve efforts to encourage healthy eating. FoodNavigator
(10/29)
| Health and Nutrition | | |
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- Chronic stress is linked to consumption of high-fat foods
Researchers who interviewed more than 600 overweight or obese women found that those with chronic stress are more likely to eat high-fat foods and feel they lack control over their eating and hunger. The chronically stressed were also more likely to try to control their weight through "rigid restraint" techniques such as vowing to avoid certain foods or skipping meals -- strategies that often backfire. USA TODAY
(11/1)
| Marketing Report | | |
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- Jamba Juice takes "Feel Good" campaign to NYC
Jamba Juice's "Feel Good Jambassador," the Bananaman, will give away $30 gift cards and Jamba Feel Good Bucks vouchers worth up to $10,000 in cash. About 350 shoppers will receive the freebies outside the Ricky's NYC location, marking the fourth event of the company's "Feel Good" campaign. QSRMagazine.com
(10/30)
- CPG is now largest online video category
CPG companies have become the largest category in online video, surpassing automotive, the 2008 leader. However, the category is still small, with all videos beyond YouTube getting about 4 billion views a month. Advertising Age
(11/2)
| ABA News | | |
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Independent survey of communities shows recycling access widespread with room for growth
The American Beverage Association released a report showing that nearly three in four Americans have access to curbside recycling programs -- but the infrastructure is in place for millions more to gain access to this convenient and efficient form of recycling. Read more.
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Sip & Savor, an ABA blog
Check in daily to get the inside scoop on all things beverages so you can make informed decisions about our products, as well as the issues surrounding our industry. We hope you enjoy what you read -- and contribute to the conversation. View today's post.
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